AB

About Pureworx

The people
behind the
chemistry.

Pureworx is an Australian cleaning technology company built around a single conviction — that commercial cleaning should be safer, simpler, and more effective than the industry has delivered.

"Pureworx was not created
in a laboratory looking
for a problem. It was created
in the workplace to solve one."

Pureworx was founded ten years ago by Robert Erskine — a world-renowned Michelin-starred chef with decades of experience in some of the most demanding commercial kitchens on earth. Throughout his career, Robert witnessed the same problems, again and again: too many products, too many risks, too much complexity — and no better outcome for it.

The product he developed is the direct result of that experience. Not a laboratory exercise in chemical engineering, but a practical answer to problems he had lived with professionally for decades.

Two years ago, we acquired Pureworx and brought manufacturing directly under our control. Robert remains actively involved in the business today, continuing to contribute his knowledge, experience, and original vision.

The team

The people who
make Pureworx work.

Steven Rae
Steven Rae
Chief Executive Officer
Steven leads the overall direction and commercial strategy of Pureworx. He is responsible for the growth of the business, the relationships that support it, and ensuring the product delivers on its promise in every environment it enters.
Caitlyn Melville
Caitlyn Melville
Managing Director
Caitlyn manages the operational and commercial relationships that keep Pureworx running — from onboarding new accounts and coordinating transitions to ensuring every client has what they need from day one. Her background across multiple commercial sectors gives her a clear understanding of what operators actually deal with on the ground.
Gerald McCann
Gerald McCann
In-House Chemist
Gerald is the scientific backbone of Pureworx. His role is to ensure the formulation performs exactly as claimed across every commercial environment it enters. Every technical specification and product claim is reviewed and validated by Gerald before it reaches an operator or this website.

Our story

Created in the
kitchen. Proven
everywhere else.

Robert Erskine didn't set out to build a cleaning company. He set out to solve a problem he had watched unfold across twenty years of professional kitchen management — the extraordinary complexity, cost, and risk embedded in commercial cleaning, and the complete absence of any serious alternative.

The product that became Pureworx took five years to develop, test, and refine before it entered a single commercial environment. When it did, it wasn't as a product pitch. It was as a solution to a problem that operators already knew they had.

Robert remains part of the Pureworx story today. His original vision — that the industry could do far better — is the reason this technology exists, and it continues to shape every decision we make.

2016
Robert Erskine founds Pureworx. Drawing on decades as a Michelin-starred chef, he begins developing a cleaning system built around the real conditions of high-pressure commercial environments.
2016–
2021
Five years of research, development and testing. The formulation is refined across real commercial kitchen conditions before being introduced into any paying account.
2021
Pureworx enters commercial operation. First accounts onboarded in the hospitality and food service sectors. GECA certification and HACCP validation completed.
2024
Current ownership acquires Pureworx and brings manufacturing directly in-house. Robert remains actively involved.

What we stand for

Principles we don't
negotiate on.

01
Performance before everything
A safer, greener product that doesn't clean properly isn't a solution. Pureworx delivers commercial-grade cleaning performance across every application — or we don't claim it does.
02
No hidden risks
Every product we put into an operator's facility has been tested, certified, and documented. If a surface, environment, or application isn't suitable, we say so before the transition, not after.
03
Operators first
We exist to make commercial operations run better. Every decision — from formulation to pricing to support — is made from the perspective of the person who actually runs the facility.
04
Honest science
We don't exaggerate what the chemistry does. Gerald reviews every claim before it's published. If it can't be demonstrated, it doesn't appear on this site or in our documentation.

Get in touch

Talk to us about
your operation.

Whether you're ready to switch, want to run a trial, or just want to understand what Pureworx would look like in your facility — we're a small team and we respond personally.

Email
caitlyn@pureworx.com
Phone
08 6385 8990
Location
41 Baretta Road, Wangara WA 6065
Service area
All Australian states — WA, QLD, NSW, VIC, SA

Send us a message